(11:30 Central, 10:30 Mountain, 9:30 Pacific)
Heather is the widely acclaimed speaker, trainer, and consultant who literally wrote the book on search engine marketing. Three books, in fact—The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing, Thumbonomics: The Essential Business Roadmap for
Social Media & Mobile Marketing and the BRAND-NEW Marketing Espionage: How to Spy on Yourself, Your Prospects and Your Competitors to Dominate Online.
These days, you will usually find Heather either preparing to leave for a speaking engagement or just getting back from one. (Apparently, jet- lag is not an issue.) As for her “street cred,” Heather spent three years training advertisers in Paid Search techniques for Yahoo! Search Marketing. She is a member of the National Speaker's Association, a sought-after Vistage International Speaker and has shared the stage with Tony Robbins Business Mastery in Fiji and London. And yes, Heather has even been on Oprah, and will tell you all about it if you ask!
Heather founded Findability Group in 2000 in response to all the frustrated web site owners who had paid good money for beautiful, high-tech web sites that weren't bringing in business. She sold Findability Group and founded Findability University. As Dean and Master Trainer, her team empowers businesses to dominate online with coaching, online training, and onsight workshops.